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Brand Management

  • Understanding Carbon Trading and How It Works

    • September 3, 2024
    • Posted by: Merandi Global
    • Categories: Brand Management, Digital Transformation, Strategic Consulting
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    Carbon trading aims to decrease greenhouse gas emissions through a market driven strategy. By assigning a value to carbon emissions, it encourages businesses and nations to cut down on their carbon output. This piece delves into the idea of carbon trading, how it works and its impact on addressing climate change.

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  • Going Global Through Digital Brand Building

    • February 28, 2023
    • Posted by: Merandi Global
    • Category: Brand Management
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    As the world becomes increasingly interconnected, businesses of all sizes are looking to expand their reach beyond their home country. Going global can open up new opportunities for growth, but it also comes with its own set of challenges. One of the key challenges is building a global brand that resonates with customers in different regions and cultures.

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