- February 24, 2023
- Posted by: Merandi Global
- Category: Strategic Consulting
Branding helps your business own a unified and memorable appearance. Customers are more likely to buy from you often and enthusiastically after being familiar with your brand. Having a unique brand identity helps set your business out from the competition.
As an example, consider Target. With careful planning and execution, Target has created a powerful brand. It is easily distinguished by its bright red and white colour scheme and its small bull terrier mascot, Bullseye. The print, digital, and TV advertisements for Target are all designed with a lighthearted tone and aesthetic.
The worth of a company’s brand cannot be directly measured, but it does help set it apart from competitors. Statistics show that in North America, Google has more than $302 billion worth of brand value, making it the most valuable brand there. Via Google Doodles, Google engages with its audience by using its recognisable logo in creative ways.
By adopting digital branding guidelines, your company may join the ranks of these industry leaders and generate a powerful brand identity and value proposition.
The First Steps
Brand identity must be established before any other branding standards can be created or implemented, whether you’re starting from scratch or attempting a complete rebrand. Start off by articulating what your brand stands for. Can you describe the character of your company’s brand?
Construct a brand’s raison d’être. Can you tell me about the pillars of your brand? Besides producing money, what other goals does your brand have? Your company’s branding efforts will be guided by these principles. The brand’s mission statement should be an expression of the company’s overarching goals and objectives.
Customer acquisition should be seen as an integral part of your brand’s overall strategy. Brand guidelines will be more useful to your team if you take the time to identify your ideal customer before getting started. What kind of person would most likely become one of your customers? When you have a firm grasp on whom you’re selling to, you can begin developing the brand attributes that will most likely win over that demographic.
Write down a list of adjectives that best characterise your firm so you may better understand and define your brand’s personality. What kind of vibe does your company put out there? Are you more businesslike, eccentric, or irreverent? Your brand guidelines can benefit from emphasising these traits.
Principles of the Brand
All of the most important parts of digital content should adhere to a set of brand rules. The most important aspects of your brand are:
Logo: Having a consistent visual identity across all of your marketing materials is a breeze when you use your logo. Proper and improper uses of the logo should be outlined in the brand’s standards. The precise dimensions of the logo, as well as the required amount of white space surrounding it, should be outlined in the guidelines.
Typography: Please outline the required fonts for any official company publications. Headlines and body text both need suitable fonts.
Colors: Choose ones that will let people instantly recognise your brand. The use of primary and secondary colours for contrast and accents is recommended.
Iconography: Using images instead of words is an excellent approach to express information quickly. Create a set of symbols that can be used to emphasise points or depict data.
Imagery: Consumers are more likely to remember a picture than they are to remember a paragraph of text. Identify pictures that represent the values and spirit of your company.
Voice: Maintain a uniform tone across all of your writing. Choose the right tenor and vocabulary for your communication.
Get Everyone On Board
When you’ve finished developing your brand rules, it’s time to make sure everyone who works on corporate material is familiar with them.
Your brand guidelines should be easily accessible to all members of your design, development, and copy teams. You can make the rules available to everyone in your firm by posting them on the intranet. Provide your brand standards to your marketing team when working with an external partner.
Digital Branding
Failure to establish brand guidelines can be quite expensive. According to research by Demand Metric, brand inconsistency can reduce a company’s revenue by 11%.
When marketing your business online, consistency in brand identity is essential. Whether you’re making digital advertisements or sharing content on social media, your brand’s voice and visual style should always be consistent and easy to recognise.
Merandi Global Consulting helps businesses stand out by creating and adhering to brand rules. Colors, typefaces, icons, and images are just some of the ways our designers can bring your company’s brand to life in the form of a style board.
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